For someone who has always spoken of love at the core of every personal and professional decision, I firmly believe that it isn’t just about non-conformism to prevalent standards, but taking it a notch higher by loving oneself and others for their interpretation of beauty. Because at the end of the day, love is love – unbridled, unassuming yet unabashed. It’s simply about celebrating love in all forms.
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The creative concept behind the box is the celebration of inclusivity, diversity and most importantly, universal love. The design features my modern signature pink and gold palette juxtaposed beautifully with Kama Ayurveda’s existing ethnic Indian persona to tie in with the Valentine’s Day theme. As always, variations of the heart motif are the standout design feature for the packaging of the box as well as its components.
I couldn’t be more excited. Even though I’ve spent a large part of my career internationally, I am extremely proud of my roots, and that reflects in my craft. While our individual brand philosophies may vary, our commitment to the ‘Make in India’ cause is what really brought us together.
I’ve done close to 50 collaborations so far and I’m proud of all of them. Right now, I just revealed my debut menswear line with KOOVS. Each of these brands I have collaborated with has been well-established in their respective industries for several years. I’ve admired their work for a long time and each one has presented me with unique opportunities to exploit my creative output in interesting ways.
The French need more colour and the Indians need to tone down a bit, perhaps.
Marrying astute craftsmanship with a distinctive creative inspiration coupled with a bold colour palette constitute my design philosophy. My designs are not for the faint hearted, I aim to create distinctive and original attire for confident and fearless women, who will do justice to my unconventional aesthetics. The launch of my ethnic label ‘Indian by Manish Arora’ provided me an opportunity to submerge myself deeper into the Indian wedding market. A new luxury consumer is always looking for a personalized and tailor-made experience, which I am able to provide owing to the divergent nature of my designs.
The Indian design scene has been a lot more conservative for a lot longer than the international fashion world. This applies particularly to wedding attire which was always considered to be of a certain look and design. Not many consumers were open to experimenting with trousseau until only recently. Exposure to global trends and the evolution of the local fashion industry led to the shift in consumer preferences and that’s when I decided to take the plunge into Indian wear. An industry is only as lucrative as its next customer. But today I feel Indian Fashion Industry has become much more accepting than what it was years ago. And with the increased exposure and awareness, new trends and consistent change in style is inevitable.
It’s been amazing! I have learnt how to take tradition from my country and translate it into a language that can be understood internationally. My ambition is very simple – to allow people to embrace their uniqueness and individual identities with garments that are reflect their style and are simply a joy to wear. My design aesthetic has always been a combination of strong and statement Indian inspirations with international styles and silhouettes in a unique and eccentric treatment, which I think made it easier for the global fashion audience to accept me into the fold. The inception into the international fashion sphere of course, would have to be showcasing at Paris Fashion Week. Once inducted, I began to tailor my creations to be in trend with demands of the international audience.