JAM8 is an A&R (Artist and Repertoire) incubation platform. The basic motive is to find talented people who will incubated, groomed and pushed into the music industry.
India is lagging in A&R incubation. Our country is full of talent but lot of good talent is left out because they don’t get opportunity. JAM8’s basic approach is to give that opportunity.
We want JAM8 to take up the space of serving the entire creative community on sonic identities. So, basically if there is a big brand out there who want to create impact with their marketing or a big television series out there that wants to create an iconic theme song or a film like Raees who wants to create songs, we want JAM8 to be the ‘go to’ creative person for every one of these guys.