Planning of the calendar happens through the course of the year. As and when the concepts of my shoot are developed I jot them down in terms of anything interesting that crosses my mind. We then start approaching the celebrities around Diwali i.e., late October, early November, then shoot the shots in December, but sometimes for reasons like if the celebrity is travelling or pre-occupied with a shoot, we do their shoots in October itself.For each shot I take, the backdrop really depends on the concept we develop. So if it’s a studio shot then it is not a problem, but if it’s a location shot then we scout for spaces around the same time. Like for Farhan Akhtar andSiddharth Malhotra, the concept of their shoot was water and hence we explored the pool area at JW Marriott Mumbai Juhu for its cool resort like feel and went ahead with shooting at the Salt water pool.