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If you are a food blogger, THIS is important. Your caption must be the right length, with the right amount of information and the right tone. Try not to go for essay-length captions as no one sits around to keep scrolling for the gist of it. Again, do not go overboard describing each and every minute details of the recipe image, or the detailed story behind it. Mention the essential and let them read the entire story on your blog. Finally, try and make your caption attractive, witty or heartfelt. Two or three lines describing your day or asking the followers to comment on their favourites won’t harm, in fact it is one way to facilitate engagement. Do not make it dry and monotonous that does nothing to interest your viewers. Your caption should complement your image and make people want to put in a good word or two in the comments section.